Owner’s Counter
Sundays · 8am ET · Free
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The weekly read for pharmacy owners building something.

Honest notes from running a pharmacy. Operations, owner economics, and clinical services as growth levers.

Written by a working Ontario pharmacy owner who is actually running the store.

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Next issue lands Sunday · 8am ET

Osama Elbarawy, pharmacy owner and writer of Owner's Counter
Osama Elbarawy
B.Sc.Phm · R.Ph · CDE
Behind the counter
Sundays
8am ET, every week
~700 words
Read before the store opens
3 sections
Story · framework · one link
$0
Free. Unsubscribe anytime
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A weekly operating memo. Not pharmacy content.

Owner’s Counter is a weekly newsletter for pharmacy owners, pharmacy managers, and pharmacists preparing for ownership.

It covers the real work of running a pharmacy: staffing, workflow, service execution, owner economics, and the tradeoffs you only see behind the counter.

The premise
Most pharmacy writing comes from outside the operator’s seat. This one is written from inside the week.
Nothing to sell

No banner to recruit you into. No consultant’s offer at the end of the issue.

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Three people read this.

  • 01
    Independent pharmacy owners
    Running the store, the team, and the numbers — usually at the same time.
  • 02
    Pharmacy managers
    Carrying operational weight without the title, and often without the manual.
  • 03
    Pharmacists preparing for ownership
    Trying to see the job clearly before signing anything.
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Said plainly, so you can opt out.

If you’re looking for any of the below, this isn’t your newsletter — and that’s a fine outcome for both of us.

Not clinical content Not exam prep Not motivational Not a banner recruiter Not a lead magnet Not industry news
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Same three parts. Every Sunday.

01
One real operating story
Something that actually happened in the store this week — including the part that didn’t work.
02
One practical framework
A way to think about the decision, small enough to use on Monday.
03
One useful link
One thing worth your time. Not a roundup of twelve.
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What gets covered.

01
Operations

Staffing, workflow, delegation, and the systems that keep the store running when you step out.

02
Owner economics

Margins, KPIs, vendors, and where the money actually goes — named honestly.

03
Clinical services

Travel clinic, minor ailments, point-of-care testing — treated as business levers, not clinical theory.

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The gap is the whole idea.

Most pharmacy content is written from outside the operator’s seat — industry news, consultant polish, banner recruitment, ownership theory.

Owner’s Counter is written from inside the week, by someone currently responsible for the store, the team, and the decisions. It names tradeoffs honestly, has nothing to recruit you into, and nothing to sell at the end of each issue.

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Written from a different chair.

Most pharmacy content
  • ×Written from outside the operator’s seat
  • ×Polished case studies, tradeoffs hidden
  • ×Something to recruit you into
  • ×An offer at the end
  • ×Theory about ownership
Owner’s Counter
  • Written from inside the week
  • The messy middle, named honestly
  • Nothing to recruit you into
  • Nothing to sell
  • The actual work of running a store
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One lesson at a time.

The body of work, as it builds. Issue №01 is live and readable in full.

№02Coming Sunday
A service is not a service until someone can run it without you.
Why so many clinical services collapse the moment the owner steps out of the dispensary.

02Coming
Sunday

№03In the queue
The weekly review that matters more than the dashboard.
Three questions, thirty minutes, same time every week. More useful than most reports.

03In the
queue

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What actually lands.

No template gymnastics. Plain text, three sections, and a name you recognise in the sender field.

Sender
Osama — a person, not a brand

Hit reply and it reaches an inbox I actually read.

Arrival
Sunday, 8:00 AM ET

Before the store opens. Read it with coffee.

Length
~700 words · 5 min

Short enough to finish. Long enough to be worth it.

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Osama Elbarawy
B.Sc.Phm · R.Ph · CDE · Ontario Pharmacy Owner

I own and run a pharmacy in Ontario. I’m also a Certified Diabetes Educator. Everything here is written from inside that job — not from a conference stage or a consultant’s deck.

I write Owner’s Counter because the operating middle of this work — the part between the plan and the result — is where the real lessons live, and almost nobody writes it down.

More about me and the standards →

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Read it your way.

Four palettes. Your choice sticks on this device.

Palette — Graphite

Graphite and Ink read like a printed quarterly. Slate is sharper. Bone is the light one, for daylight and for print.

Typeface — Fraunces

A variable serif with soft and wonk axes. Set here at optical size 144 so headlines keep their edges.

Sundays · 8am ET

Start with this Sunday’s.

Free. ~700 words. One story, one framework, one link. Unsubscribe anytime.

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Issue №01 · Sunday ~700 words · 5 min

The first 90 days are a hiring test.

I thought opening a pharmacy would test my clinical planning. It tested my hiring, onboarding, and delegation first.

The operating story

Before opening, I thought the first few months would be mostly about prescriptions, services, and systems. That was only partly true. The real test was hiring — and I failed the first version of it.

I hired for coverage. I needed hours filled, so I filled them. What I didn’t do was ask whether each person would reduce the load or add to it. Those are different questions, and only one of them shows up on a schedule.

A person who fills a shift but needs constant direction hasn’t reduced your load. They’ve moved it. Instead of doing the task, you’re now supervising the task — which, in a store that’s still finding its footing, is often more expensive than doing it yourself.

A person who fills a shift but needs constant direction hasn’t reduced your load. They’ve moved it.

By week six I was still in the dispensary for most of every day, not because the volume demanded it, but because I hadn’t built anyone who could hold a piece of it without me. That’s not a staffing problem. That’s an owner problem, and I owned it.

The practical framework

Five better questions to ask before the next hire — in order:

  1. Will this person reduce load or create load? Be honest about the first ninety days, not the eventual state.
  2. What, specifically, will they own? If you can’t name the thing, you’re hiring for hours, not for a role.
  3. Who trains them, and when? Training is a real cost. If it isn’t on someone’s calendar, it isn’t going to happen.
  4. What does “working” look like at week four? Write it down before they start. You’ll be kinder and clearer for it.
  5. If this doesn’t work, when will I know? Decide the date now, while you’re still unemotional about it.

None of this is clever. All of it is the thing I skipped.

One useful link

Nothing this week — the framework above is the work. Next Sunday I’ll point you at one thing worth your time, and only one.

Talk next Sunday,
Osama Elbarawy, B.Sc.Phm, R.Ph, CDEOntario pharmacy owner and writer of Owner’s Counter

That’s the format

One of these, every Sunday.

If that was worth five minutes, the next one lands Sunday at 8am ET.

Get the weekly note →
About

Written from behind the counter.

01
Osama Elbarawy, Ontario pharmacy owner and Certified Diabetes Educator
Osama Elbarawy
B.Sc.Phm · R.Ph · CDE · Ontario Pharmacy Owner

I own and run a pharmacy in Ontario. I’m also a Certified Diabetes Educator. Everything I write here comes from inside that job — the staffing, the workflow, the numbers, and the decisions I get wrong before I get them right.

I’m not writing from a conference stage or a consultant’s deck. I’m writing from the week I just had.

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Nobody writes down the messy middle.

There’s no shortage of pharmacy content. There’s industry news, consultant polish, banner recruitment, and theory about ownership. All of it written from outside the operator’s seat.

What’s missing is the operating middle — the part between the plan and the result, where you find out what the decision actually cost. That’s the part I write down.

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What every issue holds to.

  • First-person. What I saw, what I changed, what I’d do differently.
  • Tradeoffs named honestly — including the ones that make me look slow.
  • No franchise, banner, store, or location named. Ontario is as specific as it gets.
  • Nothing to sell. No offer at the end of the issue.
  • Roughly 700 words. If it needs more, it needs a better edit.
  • Sundays, 8am ET. If it’s not ready, it still ships — honestly.
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Hit reply. It reaches me.

Every issue comes from an address I actually read. If something in a Sunday note lands — or doesn’t — tell me. That feedback shapes what gets written next.

Not a subscriber yet? Email osama@ownerscounter.com or get the weekly note.

Sundays · 8am ET

Read the next one.

Free. ~700 words. Unsubscribe anytime.

Get the weekly note →
Subscribe

Sundays, 8am ET.

01

One email a week. Nothing else.

~700 words: one real operating story, one practical framework, one useful link. Free, and you can leave anytime.

Next issue lands Sunday · 8am ET

Questions before you join.

Once a week. Sunday, 8am ET. That’s the whole commitment — no extra sends, no “quick” announcements between issues.

Osama Elbarawy, B.Sc.Phm, R.Ph, CDE — a working Ontario pharmacy owner and Certified Diabetes Educator. Every issue is first-person: what I saw, what I changed, what I’d do differently.

No. Clinical services get covered as business levers — how a travel clinic or a minor-ailments service actually runs, staffs, and pays for itself. Not clinical theory, and not exam prep.

No. There’s no offer at the end of the issue, no banner to recruit you into, and no consulting funnel behind this. If that changes, I’ll say so plainly before it does.

Yes — pharmacists preparing for ownership are one of the three people this is written for. The point is to see the job clearly before you sign anything.

One click, bottom of any issue. No confirmation gauntlet, no “are you sure”, no win-back sequence.